Join Mission Breakfast

Join Mission Breakfast

Find out what breakfast is best for your lifestyle in our Mission Breakfast Guide, developed by dietitian Nichola Whitehead .

Why is breakfast important?

Why is breakfast important?

We all know the saying "breakfast is the most important meal of the day" but do you know why? Find out why you should be eating breakfast every day for your health and wellbeing.

Read our Breakfast Bites Blog

Read our Breakfast Bites Blog

All the latest breakfast news from the Shake Up Your Wake Up team
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Free Resources For Schools

Free Resources For Schools

Order free resources to help promote the benefits of breakfast to your pupils
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Breakfast Week runs from the 25 - 30th January 2016 Find out how you can get invovled
24 - 30 JANUARY 2016

Breakfast Week

Breakfast Week is an annual celebration of the most important meal of the day! The campaign is run on behalf of UK cereal growers and processors and aims to encourage people to Shake Up Your Wake Up and eat breakfast every day! You can get involved with Breakfast Week by holding your own event, promotion or activity or simply joining in with the breakfast conversation on social media. Just use the links on the right to find out more.

Breakfast Ambassadors

  • Nichola Whitehead
    Nichola Whitehead

    Registered dietician Nichola Whitehead has developed a Mission Breakfast Guide to help you find a breakfast to suit your morning routine.
    Find out more »

  • Vogue Williams
    Vogue Williams

    TV personality Vogue Williams is supporting Breakfast Week 2016 - watch her Mission Breakfast videos now
    Find out more »

  • Rachel Allen
    Rachel Allen

    TV chef Rachel Allen has created an exclusive breakfast recipe for you to enjoy with family at the weekend
    Find out more »

Our Other Campaigns